Italy in Hollywood

Events in Florence: until March 10th 2019

The exhibition Italy in Hollywood at Museo Salvatore Ferragamo takes up the trend inaugurated with the previous The return to Italy: the life and personal experiences of the fashion designer are the mean to outline a broader historical, social and cultural picture.

Until March 10, 2019 Palazzo Spini Feroni, the prestigious site of the Museo Salvatore Ferragamo, hosts the exhibition dedicated to the influence of Italian immigrants in the United States, analyzing their contribution in many fields. Italy in Hollywood is inspired by the direct experience of Ferragamo, who spent several years in Santa Barbara, California, between 1915 and 1927. In this period, the designer collaborated with directors such as DW Griffith and Cecil B. DeMille; in these years the Italian silent cinema also contaminated the Hollywood environment, giving it potential stars. The exhibition, according to an iconic language, develops through objects, images, installations, paintings as in the plot of a film. A film that aims to illustrate the fundamental influence of our people on the culture, society and communication registers of Hollywood in the early twentieth century and - consequently - of the United States. Against a backdrop of the migratory phenomenon, stories and faces of characters among the most charismatic at the time weave together - Enrico Caruso, Lina Cavalieri, Tina Modotti and Rodolfo Valentino - alongside the Italian musicians who contributed to the birth of jazz music.


  • Where: Museo Salvatore Ferragamo, Palazzo Spini, Florence
  • Opening hours: from Monday to Sunday 10.00 a.m – 7.30 p.m 
  • Information:  This email address is being protected from spambots. You need JavaScript enabled to view it.  


Italy in Hollywood at Museo Salvatore Ferragamo​ Recommended by: Palazzo Vecchietti